PR Guide
Potsdam: Friedrich Naumann Foundation (2021), 61 pp.
"This compact guide provides helpful hints and advice to support you in your PR work. It should inspire you with ideas and suggestions for your daily engagement. It is designed to be practical and useful, no matter whether you are a greenhorn just starting out or a seasoned old hand. The topics and content are tailored to foundations working in the so-called non-profit sector. We look forward to receiving your feedback for the next edition and hope you will enjoy the read." (Foreword)
FIVE TIPS
...for planning, 4
...for clear messaging, 8
...for a good story, 12
...for a strong message house, 16
...for practical foundations, 20
...for publishing, 24
...for agenda surfing, 28
...for press releases, 32
...for social media, 36
...for event communications, 42
...for moving images, 46
...for other creative formats, 50
...for reporting on your work, 54
...for planning, 4
...for clear messaging, 8
...for a good story, 12
...for a strong message house, 16
...for practical foundations, 20
...for publishing, 24
...for agenda surfing, 28
...for press releases, 32
...for social media, 36
...for event communications, 42
...for moving images, 46
...for other creative formats, 50
...for reporting on your work, 54
