"In contrast to the top-down approach newsrooms have traditionally deployed, Community-Centered Journalism offers a more people-cen tered approach focused on meeting the demonstrable needs and priorities of communities. Instead of newsrooms assuming they know what information people need, they gathe
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r this knowledge through a comprehensive process incorporating deep listening and collaboration, as well as ongoing engagement and feedback. Andrea Wenzel of Temple University, a leading proponent of Community-Centered Journalism, describes this as “journalism produced with and for communities.” Through these efforts, journalists seek to actively build trust and credibility by producing news and information that is relevant and beneficial to the daily lives of the communities they are working with. Although the methods used to deliver these goals may be different, this activity is in line with what the American Press Institute notes is a core purpose of journalism: “To provide citizens with the information they need to make the best possible decisions about their lives, their communities, their societies, and their governments.” Establishing and meeting community information needs takes time. But an inclusive process is fundamental to under standing the stories and issues that matter to communities, and in determining how to best tackle them. That might include building relationships with communities and local partners (such as non-profits, government agencies, busi nesses and libraries). It also means meeting people where they are (e.g., language, delivery format, etc.) to maximize impact." (Pages 10-11)
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"Andrea Wenzel models new practices of community-Centered journalism that build trust across boundaries of politics, race, and class, and prioritize solutions while engaging the full range of loca
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l stakeholders. Informed by case studies from rural, suburban, and urban settings, Wenzel's blueprint reshapes journalism norms and creates vigorous storytelling networks between all parts of a community. Envisioning a portable, rather than scalable, process, Wenzel proposes a community-Centered journalism that, once implemented, will strengthen lines of local communication, reinvigorate civic participation, and forge a trusting partnership between media and the people they cover." (Publisher description)
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