"Draws together thinking and analysis that covers the breadth and depth of the media development landscape. The opening section, 'Why Media Matters: Global Perspectives' gathers the work of several thought leaders on major trends that cut across both the communications and development policy arenas;
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this is followed by an examination of the current debate that is engaging researchers, development professionals and media assistance experts alike, namely 'How Media Matters: Measuring its Impact'. The third section, 'Challenges in Media Matters: Practitioner Experiences' presents a range of regional and sectoral case studies, and the final section forms a guide to current information sources and studies of the field of media support, in 'Mapping the Sector - Literature, Surveys and Resources'. Media matters has four key aims: 1 To help development policy makers and practitioners understand the relevance of vibrant, independent media systems to their wider goals; 2 To highlight work on the evidence of the relationship between media, communications and the development agenda; 3 To flag key global and regional trends and opportunities in media assistance; 4 To map the media assistance sector, its growing body of literature, and the emerging international research partnerships that will help define its priorities to 2015." (Overview + executive summary)
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"This paper argues that heightened media involvement in the PRSP (Poverty Reduction Strategy Papers) process could help build a stronger independent media sector while preparing citizens to take an active role in dialogues that will have a huge impact on their lives. Media involvement would help fra
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me issues for discussion; provide background analysis; and disseminate results of the consultations, noting minority or dissenting points of view. In addition, similar to the steps taken to strengthen the private sector in developing countries, the resulting PRSP itself could include legal and regulatory reforms that would facilitate the development of an independent media sector. A skilled and viable independent media sector is a society’s most promising tool for providing citizens the information they need to bring about and sustain government reform and poverty reduction." (Page 1)
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