"Framing determines how we relate to other human beings. Public speakers, including the media, often frame communities in an irresponsible way either because of the lack of knowledge and professionalism, or as a tactic to gain profit through sensationalism and/or to drum up negative sentiment and discriminate against others. As citizens, it is our duty to train ourselves not to be misled by words and identify and resist frames that intentionally or unintentionally generate hate and prejudice." (Page 6)