1 Introduction to the Course, 5
2 A Practical Exercise in Media Analysis, 7
3 The Requirements of News Stories, 11
4 Some Tips for Better Writing, 17
5 The Importance of Credibility, 18
6 The Requirements of Feature Stories, 22
7 Topical Reports and Newsletters, 24
8 The Approach to Writing, 25
9 Different Ways to Engage the Media, 27
10 The Pros and Cons of Press Conferences, 30
11 Complaints Mechanisms, 31
12 The Importance of Perseverance, 32