Search database
Filter
3
Text search: Ansgar Zerfass
Topics
Ethics in Public Relations
2
Communication Strategies
1
Public Relations
1
Corporate Social Responsibility
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
"Digitalization is fundamentally changing media ecosystems and posing ethical challenges for media and communication practitioners. One of the professions affected is public relations (PR), which today can analyze target groups based on their digital data traces or spread messages via paid digital c ... more
"The chapters of the first section focus on general concepts about communication and public relations ethics as well as corporate social responsibility. Three sections then deal with: the specific situation of communication and PR ethics in various European countries; the evolution of ethical skills ... more