"Foreign programmes of 13 radio stations broadcasting daily to Yugoslavia were chosen in order to test the initial hypothesis of ideological determination of external radio propaganda, which was operationalized by a set of subhypotheses. There are, in fact, 15 foreign broadcasting stations in 14 cou
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ntries regularly beaming their daily programmes to Yugoslavia in the languages of the Yugoslav nations, but two of them were not included in the analysis because of monitoring difficulties (Radio Madrid) and because the content was too specific (Radio Vatican). The week between Sunday, 9 September and Saturday, 15 September 1973 was chosen for the content analysis of 13 foreign radio programmes in the Serbo-Croat language, a total amount of 7,700 minutes. In addition, External Services of Radio Belgrade (Yugoslavia) were included in the analysis in order to compare foreign programmes with the Yugoslav ones. The findings of this empirical research confirm the significance of the ideological dimension of propaganda, which stood out in the sample of radio propaganda stations as a particular factor having the largest discriminatory power (the “ideological factor” explained the largest part of common variance in the five-dimensional factor space). The frequency of appearance of symbols, the fact that they either appear or do not, and particularly their explicit evaluation in the analysed messages, are those basic characteristics of propaganda which make it possible to distinguish clearly between various sorts of propaganda on the basis of its value and prescriptive orientation. The results indicate a class-ideological determination of foreign radio programmes, in which the stations of the socialist countries do not coincide with the evaluative orientation of Radio Belgrade, as representative of the Yugoslav media. The analysis revealed five typical clusters of broadcasting stations, three generated by western and two by eastern stations: (1) Moscow and Sofia, (2) Peking and Tirana, (3) Deutsche Welle and Deutschlandfunk, (4) BBC, Paris, and Voice of America, (5) Athens and Voice of Turkey." (Conclusion, page 48)
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