"With regards to professional role orientations, Kosovan journalists found it most important to report things as they are, to be a detached observer, to provide analysis of current affairs, and to promote tolerance and cultural diversity. The relevance of these “classic” roles was fairly undisputed among the interviewed journalists as the relatively low standard deviations indicate. Likewise, there was a strong consensus among the respondents over the little importance of supporting government policy and conveying a positive image of political leadership. Still, a majority of journalists in Kosovo found it important to provide advice, orientation and direction for daily life, to educate the audience, to tell stories about the world, and to provide information people need to make political decisions. Politically more assertive roles, on the other hand, were supported by only a minority of respondents. Following traits belong to these roles: setting the political agenda, motivate people to participate in political activity, convey a positive image of political leadership, and support government policy." (Journalistic roles, page 2)