"In the rapidly changing news ecosystems of emerging economies, news outlets are struggling to remain relevant and build loyal relationships with youth audiences (18 to 35 years old). As youth populations continue to grow in low-and-middle income countries, it is critical for independent media organ
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izations to understand and respond to the changing news habits of younger generations. A snapshot of youth news consumption habits in Colombia, Ghana, Indonesia, Mexico, Nigeria, and Thailand highlights that the predominance of smartphones, and increasing access to the internet and social media, is fundamentally altering how youth access, interact with, and value independent news. Youth audiences tend to access news through their smartphone, relying more on social media algorithms and news aggregators than loyalty to particular news brands. Youth generally do not feel that the traditional, mainstream news media reports on issues that are important to them, preferring to access a wider variety of news alongside other kinds of information and entertainment. Despite relying on social media for news, youth are wary about whether the information they see on the internet is true. There is a tension between the convenience social media provides for accessing news and its propensity to amplify misinformation and increase political polarization." (Key findings)
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"A year after a new wave of data protection regulations such as the European Union’s GDPR have come into effect, the websites of media outlets continue collecting great volumes of personal information—but often unintentionally, and typically for other parties. That so many media institutions hav
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e failed to safeguard this asset—to both protect the privacy and safety of their readers and to be in a better negotiating position with advertisers—suggests that education, capacity building, and direct support of independent news outlets is needed to improve their analytics activities and ensure that they safeguard reader privacy. Indeed, the findings in this report reveal that the current level of preparedness among smaller media companies in the Global South to protect their readers from being identified and to protect the commercial value of their analytics data is low. Experts consulted for this report said that this is unfortunate as many of the most common data analytic practices that independent media outlets engage in and benefit from do not require the use of personal information at all. While it will take additional effort by website operators, safeguarding the privacy rights of visitors may be good for business. This, in turn, could help improve the commercial viability of independent media." (Conclusion)
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