"The dynamics of religion and religious practices are examined using various communication theories and paradigms to extrapolate how religion is designed, packaged, disseminated, and interpreted among Nigerians. Contributors trace the evolution and development of this problem to colonialism. The contributors measure the impact of religious media messages from three perspectives: the impact of the messages themselves; the impact of the medium used in transmitting the message as in the McLuhan philosophy, “the medium is the message”; and the impact from the power of the source – the religious or political leaders (Opinion Leader) who exert influence on opinion followers. In this book, the contributors examine how religion is considered a propagandistic venture whereby capitalism and monetary gain are the norms, minimizing core religious values, traditional teachings, and methods of worship." (Publisher description)