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Advertising Audiences & Target Groups
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Audiences & Users
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Audience Research Methods
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Mobile Phone Use
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Digital Financial Services, Mobile Banking, Mobile Payphone Business
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Mobile Phone Markets
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Mobile Journalism, Video Journalism
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Emotions in the Media, Emotional Functions & Messages of Media
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Mobile Phone Use for Social Purposes, Mobiles for Development
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The Routledge Companion to Mobile Media

New York; London: Routledge, paperback ed. (2017), xxiii, 558 pp.
"The Routledge Companion to Mobile Media seeks to be the definitive publication for scholars and students interested in comprehending all the various aspects of mobile media. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, s ... more

Rating the Audience: The Business of Media

London; New York: Bloomsbury Academic (2011), xvi, 272 pp.
"Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. ... more