"To understand how communication action is conceived and practiced, we conducted a scoping review with a focus on two diseases currently targeted for elimination: lymphatic filariasis (LF) and Chagas disease (CD). We examined 43 studies published between 2012 and 2020 to identify communication pract
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ices, theoretical frameworks informing communication action and levels of intended influence. Community participation was the goal most commonly pursued through communication action, both in LF and CD strategies; important attempts at expanding the scope and reach of this practice were identified. However, our results indicate that while the field of health communication has gained complexity in the understanding of the nature of communication ecologies in public health interventions, neglected tropical diseases (NTD) research has maintained a superficial involvement with health communication theory and science. This article is a call to action to consider the resources offered by the health communication field when researching, designing, or implementing NTD interventions to enhance the possibilities of communication action in implementation settings." (Author summary)
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"This study examines the effectiveness of an entertainment education (EE) programme, Makgabaneng, in reducing the spread of HIV/AIDS in Botswana. If successful, this communication intervention should result in greater self-report of attitudes, actions and knowledge related to risk reduction goals am
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ong those who listen to Makgabaneng more often than among those who listen less often. This article begins by describing the general orientation of Makgabaneng as EE and its specific theoretical model: the MARCH model of behaviour change. Through a survey of Batswana living in and around the capital of Gabarone, we assess whether Makgabaneng is effective in promoting knowledge, attitudinal and behavioural change. Findings reveal successes in some areas, but lack of success in other areas of prevention-supportive messages. We offer some conclusion for improving this form of EE." (Abstract)
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"The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This comprehensive examination of applied communication research, including its foundations, research methods employed,
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significant issues confronted, important contexts in which such research has been conducted, and overviews of some exemplary programs of applied communication research, shows how such research has and can make a difference in the world and in people's lives." (Publisher description)
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