Crowdfunding the Future: Media Industries, Ethics and Digital Society
New York; Bern et al.: Peter Lang (2015), xii, 274 pp.
Contains illustrations, tables, index
Series: Digital Formations, 98
ISBN 978-1-4331-2681-9 (pbk); 978-1-4539-1546-2 (ebook)
"Crowdfunding the Future undertakes a dynamic interdisciplinary approach to the examination of the new, and growing, phenomenon of crowdfunding and its encompassment of digital society and media industries. The book offers a wide range of perspectives and empirical research, providing analyses of crowdfunded projects, the interaction between producers and audiences, and the role that websites such as Kickstarter play in discussions around fan agency and exploitation, as well as the ethics of crowdfunding. With a series of chapters covering a global range of disciplines and topics, this volume offers a comprehensive overview on crowdfunding, examining and unraveling the international debates around this increasingly popular practice." (Back cover)
Introduction: Funding the Future? Contextualising Crowdfunding / Lucy Bennett, Bertha Chin, and Bethan Jones, 1
SECTION ONE: CROWDFUNDING PLATFORMS AND ETHICS
1. Up Close and Personal: Exploring the Bonds Between Promoters and Backers in Audiovisual Crowdfunded Projects / Talia Leibovitz, Antoni Roig Telo, and Jordi Sánchez-Navarro, 15
2. Crowdfunding the Narrative, or the High Cost of "Fan-ancing" / Tanya R. Cochran, 31
3. Exploiting Surplus Labours of Love: Narrating Ownership and Theft in Crowdfunding Controversies / Anne Kustritz, 47
4. On the Sale of Community in Crowdfunding: Questions of Power, Inclusion, and Value / David Gehring and D. E. Wittkower, 65
SECTION TWO: SOCIAL AND CIVIC CROWDFUNDING
5. Four Civic Roles for Crowdfunding / Rodrigo Davies, 83
6. Crowdfunding and Pluralisation: Comparison Between the Coverage of the Participatory Website Spot.Us and the American Press / Marcelo Träsel and Marcelo Fontoura, 99
7. Is It Fair to Monetise Microcelebrity? Mapping Reactions to a Crowdfunded Reporting Project Launched by an Italian Twitter-star / Giovanni Boccia Artieri and Augusto Valeriani, 117
8. Because It Takes a Village to Fund the Answers: Crowdfunding University Research / Deb Verhoeven and Stuart Palmer, 133
SECTION THREE: FANDOM AND THE MEDIA INDUSTRIES
9. Fixing Television by Funding a Movie: The Crowdfunding of Veronica Mars / Ethan Tussey, 157
10. Public Service Announcements With Guitars: Rock 'n Roll as Crowdfunding Cause for Amanda Palmer and IAMX / Larissa Wodtke, 173
11. The Role of Crowdfunding as a Business Model in Journalism: A Five-layered Model of Value Creation / Tanja Aitamurto, 189
12. Crowdfunding and Transmedia Storytelling: A Tale of Two Spanish Projects / Carlos A. Scolari and Antoni Roig Telo, 207
13. Kickstarting Big Bang Press, Publishing Original Novels by Fanfic Authors / Gavia Baker-Whitelaw, 227
14. Building a Better Kickstarter: Crowdfunding My So-Called Secret Identity / Will Brooker, 233
Afterword: The Future of Crowdfunding / Paul Booth, 239
Conclusion: Where Next for Crowdfunding? / Lucy Bennett, Bertha Chin, and Bethan Jones, 253
SECTION ONE: CROWDFUNDING PLATFORMS AND ETHICS
1. Up Close and Personal: Exploring the Bonds Between Promoters and Backers in Audiovisual Crowdfunded Projects / Talia Leibovitz, Antoni Roig Telo, and Jordi Sánchez-Navarro, 15
2. Crowdfunding the Narrative, or the High Cost of "Fan-ancing" / Tanya R. Cochran, 31
3. Exploiting Surplus Labours of Love: Narrating Ownership and Theft in Crowdfunding Controversies / Anne Kustritz, 47
4. On the Sale of Community in Crowdfunding: Questions of Power, Inclusion, and Value / David Gehring and D. E. Wittkower, 65
SECTION TWO: SOCIAL AND CIVIC CROWDFUNDING
5. Four Civic Roles for Crowdfunding / Rodrigo Davies, 83
6. Crowdfunding and Pluralisation: Comparison Between the Coverage of the Participatory Website Spot.Us and the American Press / Marcelo Träsel and Marcelo Fontoura, 99
7. Is It Fair to Monetise Microcelebrity? Mapping Reactions to a Crowdfunded Reporting Project Launched by an Italian Twitter-star / Giovanni Boccia Artieri and Augusto Valeriani, 117
8. Because It Takes a Village to Fund the Answers: Crowdfunding University Research / Deb Verhoeven and Stuart Palmer, 133
SECTION THREE: FANDOM AND THE MEDIA INDUSTRIES
9. Fixing Television by Funding a Movie: The Crowdfunding of Veronica Mars / Ethan Tussey, 157
10. Public Service Announcements With Guitars: Rock 'n Roll as Crowdfunding Cause for Amanda Palmer and IAMX / Larissa Wodtke, 173
11. The Role of Crowdfunding as a Business Model in Journalism: A Five-layered Model of Value Creation / Tanja Aitamurto, 189
12. Crowdfunding and Transmedia Storytelling: A Tale of Two Spanish Projects / Carlos A. Scolari and Antoni Roig Telo, 207
13. Kickstarting Big Bang Press, Publishing Original Novels by Fanfic Authors / Gavia Baker-Whitelaw, 227
14. Building a Better Kickstarter: Crowdfunding My So-Called Secret Identity / Will Brooker, 233
Afterword: The Future of Crowdfunding / Paul Booth, 239
Conclusion: Where Next for Crowdfunding? / Lucy Bennett, Bertha Chin, and Bethan Jones, 253
