"This booklet first presents as a case study an overview and analysis of the actual reporting during the May 2014 flood in Serbia from the gender perspective. This part contains examples of gender stereotypical portrayal of men and women, but also the lack of visibility of female contribution to the humanitarian response. The modern system of emergency management is essentially determined by a new security paradigm. This is important to the understanding of the gender perspective in emergency management and the main characteristics are described in part 2 of this guide. This is followed by a study of the media and its role and ethics concerning the reporting of emergency situations – covering the gender aspects of emergencies. This part includes recommendations for media action in accordance with the global as well as national approaches to strengthening the resilience of people and communities for a timely and effective accommodation and recovery from the effects of disasters." (Page 8)