"Moving beyond the U.S.-Eurocentric paradigm of communication theory, this handbook broadens the intellectual horizons of the discipline by highlighting underrepresented, especially non-Western, theorists and theories, and identifies key issues and challenges for future scholarship. Showcasing diver
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se perspectives, the handbook facilitates active engagement in different cultural traditions and theoretical orientations that are global in scope but local in effect. It begins by exploring past efforts to diversify the field, continuing on to examine theoretical concepts, models, and principles rooted in local cumulative wisdom. It does not limit itself to the mass-interpersonal communication divide, but rather seeks to frame theory as global and inclusive in scope. The book is intended for communication researchers and advanced students, with relevance to scholars with an interest in theory within information science, library science, social and cross-cultural psychology, multicultural education, social justice and social ethics, international relations, development studies, and political science." (Publisher description)
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"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun
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protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean sustainability, fear messages, and digital games. Classic chapters include updates on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology." (Publisher description)
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"The essays collected here capture the richness of current discourse about democracy and cyberspace. Some contributors offer front-line perspectives on the impact of emerging technologies on politics, journalism, and civic experience. What happens, for example, when we increase access to information
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or expand the arena of free speech? Other contributors place our shifting understanding of citizenship in historical context, suggesting that notions of cyber-democracy and online community must grow out of older models of civic life. Still others consider the global flow of information and test our American conceptions of cyber-democracy against developments in other parts of the world. How, for example, do new media operate in Castro's Cuba, in post-apartheid South Africa, and in the context of multicultural debates on the Pacific Rim? For some contributors, the new technologies endanger our political culture; for others, they promise civic renewal." (Publisher description)
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"This book looks at the political economy of communication and information, media in development and social change, media theory and practice, international communication technology and communication values and ethics." (Publisher description)
"[...] this issue of the Journal features a symposium of communication scholarship with Latin America as its focus. The symposium was suggested and skillfully brought to fruition by Elizabeth Fox, a Washington, D .C.-based communication policy researcher with broad contacts and experience in Latin A
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merica. As Dr. Fox notes in her introduction, this symposium shows how Latin American scholars are “concerned with basic issues of democratization and equality, while searching for new paths of scientific analysis, policy relevance, and social application.” Those values (democracy and equality) and those goals (policy relevance and social applications) are particularly pronounced in Latin American scholarship. But I would argue that they are also well worth some serious thought by all of us who work as communication researchers and who would like to see what we do make a positive difference in the world." (Editor's note)
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"Original essays define the scope of and show how to improve campaigns that promote public service programmes - among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns. Academics, programme administrators, evaluators and policy makers show how to assess nee
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ds and goals, plan a campaign, evaluate its success, and select appropriate media." (Publisher description)
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