"Tracking investments from 2009 to 2011, the data reveals that foundations are increasingly supporting media-related work across multiple areas. At the same time, they are tapping into larger trends, with investments in new media growing at a faster pace than traditional media investments. However, growth in grantmaking across the spectrum of media is inconsistent—with growth in public broadcasting falling behind growth in investments in other areas. As demand for media funding continues to rise, these gaps are the most important ones to watch—especially considering the 2011 Federal Communications Commission report, The Information Needs of Communities, which called for philanthropy to play a bigger role in supporting media." (Executive summary)