"The growing importance of social media influencers (SMIs) as sources for attitude and behavior necessitate a focus on influencers (and their strategies to influence) in public relations research and practice. This study investigated perspectives among a specific type of SMI – the religious or fai
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th-based influencer. In-depth interviews with 17 religious influencers reveal motives and meanings of individuals who take on the title of influencer. Findings suggest a dichotomy of altruism and egoism in religious influence, and the prevalence of parasocial interaction underlying the SMI influence efforts. Results also suggest lessons for influencer relations as an emerging focus in public relations theory and practice." (Abstract)
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"This cutting-edge handbook brings together an international roster of scholars to examine many facets of comics and graphic novels. Contributor essays provide authoritative, up-to-date overviews of the major topics and questions within comic studies, offering readers a truly global approach to unde
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rstanding the field. Essays examine: the history of the temporal, geographical, and formal development of comics, including topics like art comics, manga, comix, and the comics code; issues such as authorship, ethics, adaptation, and translating comics connections between comics and other artistic media (drawing, caricature, film) as well as the linkages between comics and other academic fields like linguistics and philosophy; new perspectives on comics genres, from funny animal comics to war comics to romance comics and beyond." (Publisher description)
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"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun
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protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean sustainability, fear messages, and digital games. Classic chapters include updates on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology." (Publisher description)
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"This 42 chapter volume represents the state of the art in visual research. It provides an introduction to the field for a variety of visual researchers: scholars and graduate students in art, sociology, anthropology, communication, education, cultural studies, women's studies, ethnic studies, globa
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l studies and related social science and humanities disciplines. The SAGE Handbook of Visual Research Methods encompasses the breadth and depth of the field, and points the way to future research possibilities. It illustrates “cutting edge” as well as long-standing and recognized practices. This text is not only “about” research, it is also an example of the way that the visual can be incorporated in data collection and the presentation of research findings." (Publisher description)
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