"Drawing on an original UK-wide study of public responses to humanitarian issues and how NGOs communicate them, this timely book provides the first evidence-based psychosocial account of how and why people respond or not to messages about distant suffering. The book highlights what NGOs seek to achi
...
eve in their communications and explores how their approach and hopes match or not what the public want, think and feel about distant suffering." (Publisher description)
more
"Based on analysis of 17 in-depth interviews with professionals in 10 UK-based international NGOs engaged in planning, designing and producing humanitarian communications, this article explores how intimacy figures in NGOs' thinking about and practice of humanitarian communication. Drawing on discus
...
sions of 'intimacy at a distance' and the 'intimization' of the mediated public sphere, the analysis explores three metaphors of intimacy used by interviewees to articulate the relationships they seek to develop with and between their beneficiaries and UK audiences: (1) sitting together underneath a tree; (2) being there; and (3) going on a journey. The article situates the governance of intimacy of practitioners' thinking and practice as NGOs' attempt to respond to criticisms from the humanitarian and international development sector, policymakers and scholars. It concludes by calling for a revisiting of the centrality of intimacy in humanitarian communication and the logic of emotional capitalism within which it is embedded, outlining its implications for both academic scholarship and practice." (Abstract)
more