"This document contains 667 references and has been organized according to recent findings in our review of the application of current communication frameworks to HIV/AIDS communication. In short, there seems to be a consensus among academics, researchers, and practitioners that a new framework in HIV/AIDS communication must not only take into account theoretical and practical frameworks traditionally applied to HIV/AIDS communication (namely theories in social psychology), but also must consider the concept of context, defined as the interrelations of five key domains: government policy, spirituality, gender relation, culture, and socio-economic status. In other words, future HIV/AIDS communication efforts must address individual beliefs and actions within certain contexts that influence HIV/AIDS education and prevention. The first section of this annotated bibliography contains references related to the different theoretical concepts widely utilized in HIV/AIDS communication, and examples of their application in different settings. The theories considered are the diffusion of innovations, the health belief model, the theory of reasoned action, the AIDS risk-reduction and management model, the sense-making approach, and social learning and cognitive theories. The second section of this bibliography covers examples and reports of HIV/AIDS communication campaigns. In doing so, it provides references dealing with traditional mass media campaigns, multimedia campaigns, and the role of interpersonal and small-group communication in media campaigns; as well as more recent approaches to health and HIV/AIDS communication such as media advocacy and entertainment-education. The third section of this document contains references on community response to HIV/AIDS. Culture and context occupy the fourth section, which includes citations that might help users identify key references associated with some of the issues identified as highly relevant to future HIV/AIDS communication, such as language and different ways of knowing and communicating in varied contexts." (Introduction)
PART I
Diffusion of innovations, 9
Health belief model, 15
Theory of reasoned action, 28
AIDS risk-reduction and management model, 36
Sense-making approach, 45
Social learning/Cognitive theories, 46
PART II
HIV/AIDS media campaigns, 55
Channels of communication, 69
Interpersonal/small-group communication, 75
Media advocacy, 81
Entertainment-education, 82
PART III
Community studies, 87
AIDS community studies, 93
PART IV
Culture and context, 97
Evaluation, 108