"This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through. M
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edia Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant. Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and to present those stories in an engaging way to others. Instructor and Student Resources include an Instructor's Manual, discussion questions, short exercises and links to additional resources." (Publisher description)
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"[The authors] introduce a conceptual model for organizations and other stakeholders wishing to monitor and evaluate sustainable journalism. Their chapter provides a theoretical foundation for the argument that journalistic media competes for a wide range of resources that determine their success an
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d sustainability. By carefully identifying and monitoring the distribution of these resources, which include, for instance, advertising revenue, audience attention, government resources, investor capital and skilled labor, we will better understand the nuances and dynamics of media ecologies, and possibly respond to the processes by which some organizations evolve while others fade away." (Page xxxi)
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"This edited volume, which elaborates on the idea and concept of sustainable journalism, is the result of a perceived lack of integral research approaches to journalism and sustainable development. Thirty years ago, in 1987, the Brundtland Report pointed out economic growth, social equality and envi
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ronmental protection as the three main pillars of a sustainable development. These pillars are intertwined, interdependent, and need to be reconciled. However, usually, scholars interested in the business crisis of the media industry tend to leave the social and environmental dimensions of journalism aside, and vice versa. What Is Sustainable Journalism? is the first book that discusses and examines the economic, social and environmental challenges of professional journalism simultaneously. This unique book and fresh contribution to the discussion of the future of journalism assembles international expertise in all three fields, arguing for the necessity of integral research perspectives and for sustainable journalism as the key to long-term survival of professional journalism." (Publisher description)
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"In the last two decades, western governmental and nongovernmental organizations have invested heavily in the development of media in countries outside their borders in an effort to foster the development of democratic institutions and liberalized economic regimes. This paper examines the assumption
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s behind those investments in media assistance as well as the dominant views of the donors about democratization itself and the operation of market forces. It also examines the empirical work that either supports or contradicts these assumptions." (Abstract)
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"This study confirms the findings in our previous study (Jacobsson, et al., 2006) that more media competition does not always lead to increases in the level of media quality, captured by the IREX measure of professional journalism, thus challenging the dominant argument in the literature. The data s
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uggest that high levels of media competition can at best produce a very limited increase in professional journalism while, at worst, as in Africa, the opposite relationship prevails. Looking at the full population, there is some, but weak evidence of a curvilinear relationship indicating that more media competition can be a good thing up to a point." (Conclusions)
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