"This paper explores how Beijing and its proxies have sought to alter this state of affairs through a more localized strategy. By adapting to the local rules of Turkish media and seeking new opportunities to elevate China’s image, Beijing has sought to establish a new synergy in Turkey’s public ... sphere. Promoting a synergy with local players has begun to pay dividends as most recent Turkish opinion polls reflect a gradual increase in the number of Turkish citizens who perceive China as a potential partner." (Introduction) more

"As a bridge between Europe and Asia, the West and the Middle East, Turkey sees its influence increasing. Its foreign policy is becoming more complex, making sophisticated public diplomacy an essential tool. This volume - the first in English about the subject - examines this rising power's path tow ... ard being a more consequential global player." (Publisher description) more