Assessing Organizational Communication: Strategic Communication Audits
New York; London: Guilford Press (2004), xi, 292 pp.
Contains bibliogr. pp. 273-280, index
Series: Guilford Communication Series
ISBN 1-59385-010-7
Other editions: 2nd ed. 2012; former ed.: Carl W. Downs, Communication audits, 1988
Signature commbox: 10-Research-E 2004
"This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors' influential work in the field help readers understand the real-world applications of the concepts discussed and gain skills for creative problem solving." (Back cover)
1 Communication audits as organizational development, 1
2 Initiating and planning an assessment, 20
3 Conducting team audits / David Cook, James Patterson, and Cal W. Downs, 36
4 Choosing focal areas to assess, 50
5 The interview: the most basic assessment technology, 76
6 Diagnosis through questionnaires, 106
7 The International Communication Association Survey, 124
8 Downs-Hazen Communication Satisfaction Questionnaire / Phillip G. Clampitt and Cal W. Downs, 139
9 Critical Communication Experience Survey, 158
10 ECCO analysis, 173
11 Diagnosing communication networks / Thomas Porter and Allyson D. Adrian, 187
12 Focus group interviews, 210
13 Final analysis and interpretation, 227
14 The final report, 247
2 Initiating and planning an assessment, 20
3 Conducting team audits / David Cook, James Patterson, and Cal W. Downs, 36
4 Choosing focal areas to assess, 50
5 The interview: the most basic assessment technology, 76
6 Diagnosis through questionnaires, 106
7 The International Communication Association Survey, 124
8 Downs-Hazen Communication Satisfaction Questionnaire / Phillip G. Clampitt and Cal W. Downs, 139
9 Critical Communication Experience Survey, 158
10 ECCO analysis, 173
11 Diagnosing communication networks / Thomas Porter and Allyson D. Adrian, 187
12 Focus group interviews, 210
13 Final analysis and interpretation, 227
14 The final report, 247
