"This guide provides background and practical information about the design and development of print materials, with a particular focus on the small media of brochures and letters. This guide will help developers understand basic principles involved in planning a print communication project, learning about intended audiences, designing and writing materials, and deciding whether and when to update existing materials or create new ones. It contains numerous practical tips and illustrations taken from countries involved in the ICSN and it provides readers with many useful references and resources. This guide will help public health and clinical leaders design relevant and effective print materials that reflect evolving evidence about breast cancer and breast cancer screening and that contribute to the goals of national, regional, and local breast cancer screening programs." (Introduction, page 4)