"The Middle East media landscape provides Russian state with unique opportunities. A region with strong state-controlled media, weak independent outlets, and a burgeoning reliance on social media—along with a historical suspicion of Western news sources—has created useful openings that the Kremlin exploits to advance its agenda. Russia presents its own media as a better alternative to other Arabic-language networks, and it has a more receptive audience in the region than in the West. Today, the RT Arabic and Sputnik Arabic websites are the two most visible outlets of Moscow’s propaganda influence. Analysis of these sites shows both continuity with the Kremlin’s traditional propaganda goals and adaptation of tried-and-true methods to advance them. These outlets cultivate an image of Moscow as a great power in the Middle East and focus heavily on social media. Unsurprisingly, they also advance a divisive, conspiratorial, anti-Western ideology. Deeper investigation, however, reveals a more nuanced approach aimed at building credibility with Arab audiences through coverage of human interest and domestic issues—especially in Egypt—and through efforts to develop relationships with other local and regional media. As this Kremlin-funded information operation gains local traction and viewers, it increasingly poses a challenge to U.S. interests in the Middle East." (Page 2)
RT and Sputnik, 3
The Middle East Media Landscape, 3
Social Media Strategy, 4
RT by the Numbers, 5
RT and Sputnik’s Middle East Coverage, 6
Syria and Iran, 7
Egypt, 8
Israel, Palestinian Authority, and Saudi Arabia, 9
Coverage of the West, 10
Coverage of Russia, 11
Beyond RT and Sputnik, 11
Judging Moscow’s Success, 12
Policy Recommendations, 13