"This article offers new learnings and recommended practices for documentary-centred grassroots engagement and social change research. These learnings were developed through a community engagement effort in 2020 that centred around a documentary film about racial violence and injustice, 'Always in S
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eason'. Shaped by extended dialogues with industry experts, the filmmaker, local community organizations and more than 100 community participants, these learnings should be of interest to researchers, media makers, organizers, activists, and engagement specialists who wish to engage publics in critical social justice conversations that are not possible through traditional top-down, externally driven methods and engagement approaches alone. Organized around an urgent question – ‘How can participatory methods shift how media is employed and researched for social change purposes?’ – this article responds to a recent call for researchers to avoid ‘re-inventing the wheel’ and to align new work with existing knowledge produced in the field of communication for social change and the long-tradition of community engagement work in the field of documentary." (Abstract)
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"This book lays out the history of entertainment-education and discusses the boundaries of what counts as entertainment-education and narrative persuasion, includes both authors who work within academia and authors who are practitioners, and chapters focusing on developed and developing countries; d
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raws upon communication principles and theory but prioritizes actionable lessons for how entertainment-education actually works." (Publisher description)
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"Narrative is essential for public engagement with global poverty. Stand Up Planet, a documentary about global development, was produced to evaluate the effects of a little-utilized nonfiction comedy narrative. Using a pretest–posttest experimental design, this study examines shifts in U.S. audien
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ce engagement with global poverty after watching Stand Up Planet, compared with a somber documentary, The End Game. Both documentaries increased awareness of global poverty, support for government aid, knowledge, and intended actions. However, Stand Up Planet produced significantly larger gains in awareness, knowledge, and actions; these effects were mediated by the narrative’s relatability, positive emotions, and entertainment value. The End Game’s effects were mediated by narrative transportation and negative emotions. Implications for narrative in social change campaigns are discussed." (Abstract)
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