"There are stark lessons to be learnt from this assessment: Social media has become the main source of news and information for majority of Kenyans, even though it suffers the greatest trust deficit. Radio remains highly important, while television is the most trusted source of information and newsp
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aper circulation and readership continue to decline — even though newspapers have the highest quality content. The study also found that self-censorship is rife; media sustainability remains a key concern and media freedom has been deteriorating since 2017. To improve media performance in Kenya, three key gaps were identified for plugging. These are skills gaps (the knowledge media personnel need to perform their work effectively); resource shortages (the resources media entities need to execute their mandate); and policy gaps (an enabling environment for the media to thrive)." (Publisher description)
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"I have been privileged to compile this anthology of essays, stories and testimonies of Africa’s top media executives who, through their actions and visionary leadership, are re-shaping and strengthening Africa’s fledgling media companies and institutions. Their touching real-life stories are an
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inspiration to all who work and desire to see Africa succeed and to have its voice heard above the din of the new digital age. A financially robust African media that is also independent and pluralistic will serve to give meaning to and strengthen the continent’s nascent democracy and contribute to the lifting of its people out of grinding under-development, poverty and related ills. These media leaders, in sharing their stories with the rest of Africa and the world, show that the real test of what works and does not work in managing and leading a successful media firm too often lies in the field and at times does not necessarily follow orthodoxy." (Editor's note)
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