"In this guide I am going to walk you through a few methods you can use to evaluate a website. The specific method(s) you choose will depend a lot on your evaluation goals. And ultimately, you will probably want to mix these methods. But website evaluation doesn’t need to be overly complex. Our goal here is to use the web to actually accomplish something. An evaluation is going to help us see if we are on the right track, and specifically, how we might be able to improve our website or digital strategy." (Author)