"This article applies the concept of cult TV to Brazilian telenovelas. The term cult TV is used to refer to products that were perceived to be different from mainstream popular culture. However, theoretical contexts have started to embrace the notion of a mainstream cult. With the concept of a mains
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tream cult in mind, I will argue that some telenovelas are responsible for occasioning a ritual which forms a national community, and could thus be considered cult for three main reasons: they can acquire nostalgic appeal; they can present aesthetic innovation even within a classic format; and they sometimes engender a type of audience engagement that stands out from other productions. This third reason will be addressed closely from the perspective of the audience, arguing that their opinion on what is a cult should be considered in relation to the academic debate around the concept. Amongst the main results, I highlight the identification of telenovelas as popular productions that may be considered cult TV, and the growing importance of common sense understandings for our consideration of concepts in the field of Communications." (Abstract)
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"The remarkable commercial success of Mel Gibson’s The Passion of the Christ in 2004 came as a surprise to the Hollywood establishment, particularly considering the film’s failure to find production funding through a major studio. Since then the Biblical epic, long thought dead in terms of mains
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tream marketability, has become a viable product. This collection examines the new wave of the genre, which includes such varied examples as Darren Aronofsky’s Noah (2014) and Ridley Scott’s Exodus: Gods and Kings (2014), along with the telenovelas of Latin America. Such texts follow previous traditions while appearing distinct both stylistically and thematically from the Biblical epic in its prime, making academic consideration timely and relevant. Featuring contributions from such scholars as Mikel J. Koven, Andrew B. R. Elliott and Martin Stollery, and a preface from Adele Reinhartz, the book will be of interest to students and scholars of film, television and religion." (Publisher description)
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