"This guide has been written for people in the UK public sector delivering online digital services who wish to research their audiences. Although it is focused on online digital services, it will also be useful for researching audiences reached via other channels. It is primarily aimed at non-expert ... s who do not have market research skills themselves, and who do not have access to dedicated market research teams. It is therefore likely to be most useful for people in small organisations / services, or those conducting small projects in larger organisations. It may also be useful for people procuring services who want to know what guidelines to provide, and for those setting policies." (Introduction, page 6) more

"Lessons learned from political propaganda during the last world war — Conditions for effective application of propaganda to the masses — Determining factors in obtaining the support of the masses — Results which may be expected from a campaign of persuasion making correct use of the modern co ... mmunication media, wether for civic problems or for sales of commercial products — Some statistics resulting from interviews carried out in Britain between 1943 and 1945." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 385, topic code 09) more