"This thesis examines the impact on the Media Assistance sector of the arrival of digital technologies into the ‘information ecosystems’ in which it operates. Whereas historically in Media Assistance, broadcast media and the press have been the preferred (or available) media for achieving develo ... pment objectives, digital technologies such as mobile phones and social media are radically altering the landscape of Media Assistance. In Africa, where mobile phones are heralded as a “gift to development”, donors have been exploring the potential of these tools to achieve their development objective. As a consequence, the area of ICTs for Development (ICT4D) has flourished. At a time when the narrative in the western media has been of an “Africa Rising” and of techno-determinism, this research asks whether these digital technologies are indeed being used to achieve Media Assistance objectives in practice. If they are being integrated into media development programmes – or even replacing media development programmes - to what level of success? To answer this question, the thesis focuses on two countries in East Africa – Kenya and Tanzania – and interviews 40 stakeholders working in media assistance in these countries. The research finds that in fact many projects continue to use traditional methods. This is due to issues such as the digital divide, technical literacy, and continuing preference for traditional media by wider populations in these countries. Furthermore, the study notes that the virtual public sphere facilitated by the internet is not accessible to all, nor is it an ideal public sphere. Finally, citizens of these countries, the research finds, do not necessarily use these technologies for participation or accountability ends. Thus, despite widespread diffusion of technologies such as mobile phones in both these countries, there is still an important role for traditional media development approaches to achieve donor objectives in the new information ecosystem." (Abstract) more

"International media assistance took off during a time where the ideological extremes of USA vs. USSR were set to disappear. Following the Cold War, international relations focused on democracy building, and nurturing independent media was embraced as a key part of this strategy [...] The US and UK ... led the way in media assistance, with their liberal ideas of a free press, bolstered by free market capitalism. America was the superpower, and forged the way around the globe with its beacon of democracy [...] This essay looks at the history of media assistance and the ongoing debate on the impact of media assistance over the long term, its motives and the new balance of power appearing in international media development." (Abstract) more

"The origins of media development can be found in post World War II Europe and the industry grew as a more significant aspect of international aid work in the 1980s and the 1990s, following the end of the Cold War and the collapse of the former Soviet Union. It was hoped that exporting the concept o ... f a free and independent press would foster democracy in post-communist and transitional countries. While it is debated on how successful these projects were, questions are now being asked about the relevance of media development model itself, the liberal press ideology behind the training projects and what place these now have in the new media landscape." (Abstract) more