"[...] The briefing looks at the everyday experience of people living in the world’s most populous continent: Asia. It draws on data from BBC Media Action’s Climate Asia project, which interviewed more than 33,000 people in seven countries – Bangladesh, China, India, Indonesia, Nepal, Pakistan and Vietnam – and compiled the results into the region’s largest ever study of public knowledge of and attitudes towards climate change. In documenting the stories of people and communities in Asia and the larger regional trends they represent, this policy briefing seeks to unleash new insights and new solutions in tackling the enduring challenge of climate change. In particular, this briefing highlights the role that media and communication can play in the adaptation process. For when we listen to those who sit metaphorically “where the earth meets the sky”, we find that many of the obstacles to climate change adaptation are informational and attitudinal in nature and would thus benefit from media and communication interventions." (Introduction, page 2)