"The new edition of the highly respected Researching Communications is a comprehensive and authoritative guide to researching media and communication. Researching Communications, Third Edition is an invaluable guide to performing and analysing research tasks, introducing the major research methods, giving detailed examples of research analysis and practical step-by-step guidance in clear language. Written by highly regarded experts in the field, the third edition includes new sections on social media analysis, digital research methods and comparative research, as well as updated case studies, international examples and details of recent developments in media and communication studies." (Publisher description)
1 Approaching research: communications and contemporary life, 1
2 Dealing with documentation, 17
3 Selecting and sampling, 55
4 Asking questions, 77
5 Handling numbers, 101
6 Counting contents, 139
7 Analysing texts, 171
8 Unpacking news, 207
9 Viewing the image, 231
10 Interpreting images, 261
11 Being an observer, 297
12 Attending to talk, 331
13 Taking talk apart, 357
14 Making comparisons, 383
15 Using computers, 415
16 Beyond methodology: the what, how and why of researching communications, 441