Inside Magazine Publishing
London; New York: Routledge (2014), xvi, 274 pp.
Contains illustrations, glossary, index
ISBN 9780415827126 (pbk); 9781315818528 (online)
Signature commbox: 20-Magazines-E 2014
1 A short history of British magazine publishing / Christine Stam, 9
Diana: magazines, her celebrity and its lasting impact on an industry / Leander Reeves, 39
2 Magazine publishing in the UK today / Andrew Scott, 43
3 Changing business models in the magazine world / David Stam, 75
4 Editorial originating and managing creative content / Richard Sharpe, 105
What is a magazine? / Andrew Calcutt, 131
5 Designing and writing for magazines / Richard Sharpe, 137
6 Magazine distribution, sales and marketing / David Stam, 167
7 The science of advertisement sales / Andrew Scott, 196
8 Publishing in the digital age / Jim Bilton, 226
Appendix 1 Making print and paper buying choices, 248
Appendix 2 Legal issues for magazines a brief summary, 254
Diana: magazines, her celebrity and its lasting impact on an industry / Leander Reeves, 39
2 Magazine publishing in the UK today / Andrew Scott, 43
3 Changing business models in the magazine world / David Stam, 75
4 Editorial originating and managing creative content / Richard Sharpe, 105
What is a magazine? / Andrew Calcutt, 131
5 Designing and writing for magazines / Richard Sharpe, 137
6 Magazine distribution, sales and marketing / David Stam, 167
7 The science of advertisement sales / Andrew Scott, 196
8 Publishing in the digital age / Jim Bilton, 226
Appendix 1 Making print and paper buying choices, 248
Appendix 2 Legal issues for magazines a brief summary, 254
