"Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research. It is a uniquely comprehensive and balanced guide to the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today. New to this editio
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n: explores mass communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication; discusses the ethics of media and mass communication in all chapters; introduces a diverse and global range of voices, histories and examples from across the field; ties theory to the way media industries work and what it's like to make all kinds of media, including journalism, advertising, film, television, and digital games." (Publisher description)
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"Inequalities are the unwanted companions of media and communication. Traditional analogue mass media were criticized for creating inequalities by being biased, serving hegemonic interests, and accumulating far too much power in the hands of mighty industrial conglomerates. Under the digital regime,
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most inequalities survived, and new ones occurred. Knowledge gaps transformed into digital divides, news journalism is challenged by social networking sites, and global corporate monopolies outperform national media companies. Algorithmic selection, surveillance, Big Data and the Internet of Things are creating new inequalities which follow traditional patterns of class, gender, wealth and education. This book revisits old and new media and communication inequalities in times of digital transition." (Back cover)
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"Covering 23 countries, the volume highlights and explains key issues of debate and current tendencies in media policy and provides basic statistics relating to each case study. The chapters are written by an expert from the country concerned. Most of these are members of the Euromedia Research Grou
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p, a research collective that has been active for more than 20 years and has produced a series of assessments of media policy developments in Europe." (Publisher description)
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"This book looks at the political economy of communication and information, media in development and social change, media theory and practice, international communication technology and communication values and ethics." (Publisher description)
"Denis McQuail provides a coherent and succinct account of the concept of ‘media audience’ in terms of its history and its place in present-day media theory and research.
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McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view ‘from the audience’ as well as the view ‘from the media.’ McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology." (Publisher description)
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