"Overall, it seems that few local media houses have really dedicated significant resources, time and capacity to exploring how best to both utilise and integrate online digital media and mitigate the threat of digitalisation. With regards to newspapers, NMH has probably been most active in seeking to use digital platforms as well as trying to create a new revenue stream by implementing a pay-wall for its online offerings. Internationally there is some very recent evidence that subscription-based pay wall models can be a viable business strategy. However it is far from clear if Namibia’s small market and limited readership can sustain such a model, or if it will even prove popular [...] Besides the worries expressed regarding media houses’ revenue streams, a further significant issue is the threat to quality, independent journalism in Namibia. Again, there are indications that journalism is coming under increased pressure with regards to digitalisation and the overall financial health of local media businesses. A number of observers already state that ethical reporting standards have slipped, and that editorial independence is being undermined consistently by business and political interests among the majority of Namibian media houses." (Conclusion, page 35-36)