"In this study, we explore the challenges and strategies of independent media outlets in contexts of shrinking civic space. To this end, we present five case studies on a specific media outlets. These describe the overall political context for the media, the specific challenges that the respective m
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edia outlet has faced, as well as the different strategies that they have used to meet these challenges. The overall problem is situated within a set of concepts introduced in the first chapter, while the conclusions chapter brings together the lessons which can be learned from the case studies in one framework. The five case studies each have a distinct focus, namely: the efforts of Átlátszo in Hungary to reach groups in society who are currently not exposed to independent media content; the lessons KRIK in Serbia learned on how to anticipate and counter attempts by powerholders to repress their story, including through cross-border collaboration; the thin line between activism and journalism that Liber in Teleorman in Romania threaded, while investigating power abuse by national politicians at the local level; the focus on professional standards and community engagement by Oštro, in their attempt to build credibility towards an audience used to partisan media; the position of Átlátszo Erdély, a Hungarian-language media outlet in Romania stuck between pressures from multiple sides, who as a city-based media outlet managed to embed themselves in a rural audience." (Executive summary)
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"Misinformation is a lucrative business in several Eastern European countries, reliant on advertising revenue, and pulling in cash from a variety of other sources including government subsidies, crowdfunding, tax designations, donations and sales of merchandise. The Business of Misinformation projec
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t, run by the Center for Media, Data and Society (CMDS), set out in its first phase to map the misinformation business in six countries: Bosnia & Herzegovina, Hungary, Moldova, Romania, Serbia, and Slovakia. Our researches identified the individuals and businesses that own local misinformation websites and their links to institutions, parties and other individuals." (Publisher description)
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"Convergence of services usually affects the quality and price of services offered by providers. However, this has not been the case in Romania yet. People benefit from a very competitive market and enjoy fairly cheap services, but the implications of convergence on the content made available to con
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sumers are less beneficial for citizens. If three major companies start controlling both the infrastructure and the media content, the production of good quality journalism is likely to be affected and tastes and ideas could be shaped in unexpected ways. If these companies establish ties with the political elites as well and start endorsing certain ideologies, they can start having an unwarranted impact on society. Although these concerns are now hypothetical, they are grounded in practices that could be observed already for years in Romania. Social media is becoming increasingly influential as a source of information, with more than two-thirds of Romanians getting their news from Facebook, YouTube and other social media platforms. Recent debates surrounding fake news have prompted calls for regulation of the online media in a similar way broadcast activities have been regulated for decades. Civil society organizations have been critical of such initiatives, fearing that they could pave the way to the reintroduction of censorship disguised as user protection." (Page 4)
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"When Wyborcza.pl was launched back in 2008, besides its quality, one of the best things about it was that its content was freely accessible. Once the paywall was up in 2012, the publisher had to find a way to present this content differently. According to Bregula, this was the most important task w
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hen they introduced the paywall: audiences had to understand what was unique about content if they have to pay for it. This could be more reporting on local news or expanded foreign news coverage. Moreover, Gazeta Wyborzca learned that readers tend to pay if the coverage is relevant to them." (Page 12) - "Implementing a paywall at a time of severe financial pressure saved the site from closure (or reliance of foreign donors) and allowed Malaysiakini to grow into a stable, popular and important media presence. Advertising revenue only overtook subscription revenue eight years after the paywall was implemented [...] Underlying the success of this paywall is Malaysiakini’s uniqueness in providing independent news within a partially unfree media context. As such, the case of Malaysiakini’s paywall must be understood within the movements of wider political and ideological processes." (Page 24)
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