African Youth Languages: New Media, Performing Arts and Sociolinguistic Development
Cham: Palgrave Macmillan (2018), xv, 255 pp.
Contains index
ISBN 978-3-319-64562-9 (ebook); 978-3-319-64561-2 (print)
"This book showcases current research on language in new media, the performing arts and music in Africa, emphasising the role that youth play in language change and development. The authors demonstrate how the efforts of young people to throw off old colonial languages and create new local ones has become a site of language creativity. Analysing the language of ‘new media’, including social media, print media and new media technologies, and of creative arts such as performance poetry, hip-hop and rap, they use empirical research from such diverse countries as Cameroon, Nigeria, Kenya, the Ivory Coast and South Africa." (Publisher description)
1 An Overview of African Youth Language Practices and Their Use in Social Media, Advertising and Creative Arts / Ellen Hurst-Harosh and Fridah Kanana Erastus, 1
PART 1 SOCIAL AND ADVERTISING MEDIA, 13
2 Functions of Urban and Youth Language in the New Media: The Case of Sheng in Kenya / Fridah Kanana Erastus and Hilda Kebeya, 15
3 View on the Updating of Nouchi Lexicon and Expressions / Akissi Béatrice Boutin and Jean-Claude Dodo, 53
4 Social Media as an Extension of, and Negotiation Space for, a Community of Practice: A Comparison of Nouchi and Tsotsitaal / Roland Raoul Kouassi and Ellen Hurst-Harosh, 75
5 The Use of Addressing Terms in Social Media: The Case of Cameroonian Youth Practices / Augustin Emmanuel Ebongue, 103
6 The Impact of Youth Language on Linguistic Landscapes in Kenya and Tanzania /Leonard Muaka, 123
7 Creative Use of Urban Youth Language in Advertisements: A Case of Mixing Codes / Edinah Gesare Mose and Orpha Bonareri Ombati, 147
PART 2 MUSIC, PERFORMANCE POETRY AND VIDEO, 159
8 Plurality, Translingual Splinters and Music-Modality in Nigerian Youth Languages / Adeiza Lasisi Isiaka, 161
9 Contestant Hybridities: African (Urban) Youth Language in Nigerian Music and Social Media / Taiwo Oloruntoba-Oju, 181
10 Linguistic (and Non-linguistic) Influences on Urban Performance Poetry in South African Contemporary Youth Culture Unathi Nopece, 205
11 Slang in Yorùbá Home Videos: A Morpho-pragmatic Analysis / Hameed Tunde Asiru and Emily A. Ogutu, 227
PART 1 SOCIAL AND ADVERTISING MEDIA, 13
2 Functions of Urban and Youth Language in the New Media: The Case of Sheng in Kenya / Fridah Kanana Erastus and Hilda Kebeya, 15
3 View on the Updating of Nouchi Lexicon and Expressions / Akissi Béatrice Boutin and Jean-Claude Dodo, 53
4 Social Media as an Extension of, and Negotiation Space for, a Community of Practice: A Comparison of Nouchi and Tsotsitaal / Roland Raoul Kouassi and Ellen Hurst-Harosh, 75
5 The Use of Addressing Terms in Social Media: The Case of Cameroonian Youth Practices / Augustin Emmanuel Ebongue, 103
6 The Impact of Youth Language on Linguistic Landscapes in Kenya and Tanzania /Leonard Muaka, 123
7 Creative Use of Urban Youth Language in Advertisements: A Case of Mixing Codes / Edinah Gesare Mose and Orpha Bonareri Ombati, 147
PART 2 MUSIC, PERFORMANCE POETRY AND VIDEO, 159
8 Plurality, Translingual Splinters and Music-Modality in Nigerian Youth Languages / Adeiza Lasisi Isiaka, 161
9 Contestant Hybridities: African (Urban) Youth Language in Nigerian Music and Social Media / Taiwo Oloruntoba-Oju, 181
10 Linguistic (and Non-linguistic) Influences on Urban Performance Poetry in South African Contemporary Youth Culture Unathi Nopece, 205
11 Slang in Yorùbá Home Videos: A Morpho-pragmatic Analysis / Hameed Tunde Asiru and Emily A. Ogutu, 227
