"The Russian media are widely seen to be increasingly controlled by the government. Leaders buy up dissenting television channels and pour money in as fast as it haemorrhages out. As a result, TV news has become narrower in scope and in the range of viewpoints which it reflects: leaders demand assim
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ilation and shut down dissenting stations. Using original and extensive focus group research and new developments in cognitive theory, Ellen Mickiewicz unveils a profound mismatch between the complacent assumption of Russian leaders that the country will absorb their messages, and the viewers on the other side of the screen. This is the first book to reveal what the Russian audience really thinks of its news and the mental strategies they use to process it. The focus on ordinary people, rather than elites, makes a strong contribution to the study of post-communist societies and the individual's relationship to the media." (Publisher description)
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"This volume of essays examines the far-reaching changes that have occurred in the realm of information, communications media, and public debate in the Soviet Union since Gorbachev began implementing his policies of Glasnost. The fifteen articles address these changes with an eye toward their histor
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ical precedent, conflicting responses, and chance for survival. Topics covered include: mass culture and the market; youth culture; glasnost, journalism, and the media; and television and perestroika." (Publisher description)
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"An examination of the mass media available in Soviet Russia and of attitudes toward the various ones. Although the author was somewhat hampered because partisan and political subjects were not considered appropriate for opinion surveys, she was nevertheless able to learn not only about media exposu
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re and use by the general public but also within different groups - for example, migrants and super-activists." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 297)
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