Key Concepts in Public Relations
London: Sage (2009), xii, 253 pp.
Contains bibliogr. pp. 238-252, web directory pp. 252-253
Series: Key Concepts
Signature commbox: 10-PR-E 2009
"Key Concepts in Public Relations provides a comprehensive, easy-to-use overview to the field; covers over 150 central concepts in PR; paves the way for students to tackle primary texts; grounds students in both practice and theory." (Publisher description)
