"This study investigated the differences in usage of different social media platforms within the South African context, broken down by user characteristics, specifically gender and age, in addition to investigating the correlation between usage of differing social media platforms. This was carried o
...
ut to determine which social media needs do the different population groups aim to fulfill when using different social media platforms. Based on the results, the study confirmed the existence of preferences between types of social media platforms and groups of social media platforms in South Africa, based on frequency of use by age group and gender. Social media can thus be seen as a useful tool for collaboration and sharing knowledge to users in a South African context but must be tailored for specific audience needs." (Abstract)
more
"The debate on Facebook raises questions about the use and users of this information service. This collected volume gathers a broad spectrum of social science and information science articles about Facebook. Facebook has many facets, and we just look forward above all to the use and users. The facet
...
of users has sub-facets, such as different age, sex, and culture. The facet of use consists of sub-facets of privacy behavior after the Snowden affair, dealing with friends, unfriending and becoming unfriended on Facebook, and possible Facebook addiction. We also consider Facebook as a source for local temporary history and respond to acceptance and quality perceptions of this social network service, as well. This book brings together all the contributions of research facets on Facebook." (Publisher description)
more