"The purpose of this guide is to be an introduction to podcast production and monetisation, helping you through the basics of creating and launching a podcast - from recording and editing to distribution and promotion. Additionally, it will explain how to find and use the metrics and analytics to make your podcasts profitable. Because of the multifaceted production of podcasts, some of the more technical sections have been condensed [...] This guide will focus only on audio podcasts. There are some video format podcasts, for which a guide would include segments on video shooting and editing. But the same basic strategies apply. After reading this guide, you should be able to start your own podcast production and turn it into a profitable product." (Pages 4-5)