"This manual is for media practitioners and social activists who wish to use the power of entertainment and mass media to promote health, human rights and social justice. Drawing on successful stories and case studies from Africa and elsewhere, this manual aims to inspire, give fresh ideas and share
...
experiences of interesting edutainment programmes. If you are a social activist or development worker, it will introduce you to the exciting opportunities that edutainment presents. If you are an edutainment practitioner, it invites you to think about your own practice, whether you are using multimedia, TV dramas, radio talk shows, theatre, social media or on-the-ground community dialogues and advocacy." (Page 3)
more
"This article describes the evaluation of the HIV/AIDS communication aspect of the multi media Soul City health promotion intervention in South Africa. The intervention consists of a television and radio drama and print material. The evaluation was multifaceted with a before and after national surve
...
y and a national qualitative study. In the before and after survey change was measured and then multiple regression analysis was performed to assess the variables associated with the change. The qualitative study consisted of focus group discussions, which were analysed thematically. The studies show that there are numerous instances of community change and how the change is mediated at the community level. The studies also describe the change at a number of levels of the described behaviour change model for individuals." (Abstract)
more
"This collection of eighteen essays of uneven richness underserved by an overly thin two-page introduction brings together some of the best known names in Development Communication in an attempt to understand African aspirations, experiences, challenges and the place of communication in development.
...
Coming at this stage in a debate that has generated much conventional and critical scholarship, one would have expected the editors to aim at much more than simply providing space for contributors to offer "a fillip and not necessarily a panacea for development" (Page x). The "desirable and useful" (Page x) approaches the book explores would certainly have served their purpose better, within a framework of the need to critically rethink conventional scholarly assumptions about communication and development, especially in relation to Africa [...] Nonetheless, a good number of the contributions competently discuss competing perspectives on development communication (e.g. Pye, Servaes, Jacobson), drawing attention to how practices on and in Africa have tended to impair or enhance the participatory and emancipatory potential of development communication. Some focus closely on communication technologies and their applications (e.g., de Beer, Melkote and Steeves, Eribo), advocating strategies and approaches informed by varying degrees of faith in the capacity of modern information and communication technologies (ICTs) to transform individuals and societies in the name of development. Most of the book makes a strong, even if not always substantiated or negotiated, case for the importance of "indigenous African cultures," if media and communication practices are to adequately serve and service African thirsts for development (Asante, Mazrui and Okigbo, Okigbo, Hachten, Stevenson, Amienyi, Akhahenda, Moemeka, Singhal et al., Okumu, Nganje and Blake). A conscious effort to engage similar debates in anthropology and cultural studies for example, could have yielded further insights." (https://www.h-net.org/reviews/showrev.php?id=10843)
more