"In many—if not most—countries of the modern world, radio is thought of as a provider of music, news, weather reports and traffic situations, but very little else. Yet in parts of the developing world, radio is still extremely important and valuable as a medium for encouraging and teaching life
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improvement. This book demonstrates and teaches how radio drama—be it stand alone or serial drama—can be very influential in helping people to improve their lives." (Prologue)
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"This book is intended as a guide on the use of the visual media for behavior change communication. It is not intended as a textbook for those just entering the world of television or film writing and production. While there are some reminders of good writing and production techniques for many progr
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amming types, the emphasis is on what needs to be taken into account when designing, writing, and producing television programs that have a specific behavior change objective." (Preface)
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"Community workers in developing countries can provide on-the-ground support to encourage the general public to adopt and maintain behaviour change. This book is designed specifically as a guide for the creation of distance education programmes for these community workers. Covering the whole process
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of project development, it provides detailed guidance on project start-up and management, curriculum preparation, media selection - especially radio and television -, programme format choice, scriptwriting and review, programme production, preparation of support books and participant guides and methods of audience feedback. An extended section covers Internet-based distance education. The guiding principle for the preparation of distance education materials applied in this guide is the "6T" pattern, i.e.: "Telling, Teaching, Transforming, Testing, Tasking and Telling"." (CAMECO Update 1-2009)
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"This book is designed to provide practical guidelines to those in the field of entertainment-education drama who want to sharpen their skills. With separate sections for various users - programme managers, writers, producers, directors and actors - the book is a structured, step-by-step manual that
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provides answers to the problems they can face. The book focuses in detail on the 'design approach' for determining and articulating effective messages that are contained in the drama. It draws on methods that have been tried and tested worldwide. In addition to a number of actual scripts that have been converted into dramas, it also contains useful appendices that provide sample documents of various procedural requirements as suggested in the book. Esta de Fossard is Senior Communication Advisor and Professor at the Johns Hopkins University's Bloomberg School of Public Health, Center for Communication Programs. She previously taught at the universities of Southern California, Ohio and George Mason. John Riber is a Independent Film-Maker and Director, Media for Development (East Africa), Dar-Es-Salaam, Tanzania." (Publisher website)
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"This is a practical guide for writers, producers and others who use radio dramas as the vehicle to bring about behaviour change among socioeconomically disadvantaged communities in the developing world. Divided into three parts, the first argues for the power of radio to initiate change and stresse
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s the need for careful planning of programmes; the second describes in detail the duties of the programme manager; while the third provides guidance and tips for script writers." (Publisher description)
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"This book is a practical manual for script writers preparing radio serial dramas for development projects. It will be useful both for novices and experienced script writers who have not yet written drama that educates as well as entertains. So that this book can be used as a course manual, whether
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in a formal class or for independent study, each chapter begins with a study guide listing learning objectives and expected outcomes and a suggested exercise. How to Write a Radio Serial Drama for Social Development: A Script Writer’s Manual was originally designed to assist script writers working in projects supported by Johns Hopkins University Population Communication Services. For this reason, many of the samples and examples it contains relate to family planning and reproductive health; however, the script writing principles discussed and demonstrated here apply just as well to other development topics. The manual largely concentrates on the practical aspects of script writing, although a prologue summarizes relevant communication theory." (Using this book, page iii)
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