"The objective of trus study is to analyze critical methodology of media literacy presented by Center for Media Literacy (CML) and James Potter, and derive the meaning of reflection connoted in it. This study proposes three principles of reflection based on Kant' s concept of reflective judgment: logieal plurality of information, etrucal value of practice, and possibility of realizing common good. A reflective literacy based on trus basic framework is ultimately directed' to the thought process of establishing ourselves a coherent and universal principle about arbitrary and variable information. Trus study 'complements the individualized and strategized method of information interpretation by restoring the reflective meaning andprinciples that is excluded from CML' s and Potter's media literacy model." (Abstract)