"This practical guide is intended to provide a useful communication framework that can be readily applied to CDD operations. More specifically the guide: presents a simple, step-by-step process to plan, design, implement, and manage a comprehensive strategic communication program in a CDD operation; explains the basic concepts and ideas of a strategic communication intervention; focuses on the strategic aspects of a comprehensive communication program rather than on ad hoc and occasional information dissemination activities; demonstrates how to establish clear linkages between the communication objectives and the project goals in order to help achieve the overall objective of the CDD operation; and provides specific examples and matrices to plan, design, budget, and manage a communication program in CDD." (Foreword)
1. Introduction, 1
2. Strategic Communication for Community Empowerment in Community-Driven Development, 3
3. A FIVE-STEP GUIDE TO STRATEGIC COMMUNICATION FOR COMMUNITY-DRIVEN DEVELOPMENT, 7
Step 1: Establish the Communication Management Function, 7
Step 2A: Conduct a Strategic Communication Assessment, 11
Step 2B: Conduct an Operational Communication Analysis, 12
Step 3: Develop a Communication Strategy and Action Plan, 14
Step 4: Implement Communication Activities, 27
Step 5: Conduct Monitoring and Feedback Activities, 27
Cross-Cutting Issues, 28