"The new coronavirus that causes COVID-19 can spread rapidly and cause a lot of harm. But if communities respond appropriately and quickly, it is possible to limit its spread and the damage it causes. Mass media and communication have an absolutely vital role to play in this effort. Media can: provi
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de audiences with crucial information on how to stay safe and help prevent the spread of the coronavirus; keep people up to date on the support services available and how to access them; counter dangerous rumours and incorrect information; hold authorities to account over their responsibility to protect the population; provide a platform for those affected or at risk to raise their concerns and needs, ask questions, and explore solutions; reassure and motivate people to help themselves and others. BBC Media Action has developed this handbook to help media support their audiences to face this health emergency." (Introduction)
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"This manual provides tips for media practitioners on how to help audiences during health emergencies. It can be read in conjunction with BBC Media Action’s Lifeline Production Manual (available online) which provides more general guidance on how to communicate with people affected by humanitarian
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crises in order to help save lives and reduce suffering. Public health emergencies can start quickly or very slowly. This manual will address those that start relatively quickly: rapid onset public health emergencies." (Introduction)
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