"Four “classic” roles: to report things as they are, to be a detached observer, to educate the audience and provide news that attracts the largest audience are fairly unanimously seen as the most important among Estonian journalists, as the relatively low standard deviations suggest. Especially ‘educating audience’ is historically rooted role in Estonian journalism. Estonian journalists clearly distance themselves from the political power: very few of them would support government policy or are ready to convey a positive image of political leadership. At the same time only a minority of Estonian journalists perceive themselves as adversaries of the government.
Estonian journalists seem not to have any consensus concerning the roles that in one or another way guide people: provide information people need to make political decisions, motivate people to participate in political activity, support national development and set the political agenda. They also have different views on providing entertainment and relaxation and monitoring and scrutinizing political leaders. Generally, Estonian journalists tend to perceive their role as a critical but neutral observer who tries to serve as many people as possible, accepting also the right of people to express their views. Traditionally they see themselves as educators of the public. They have different views on the activist type of roles." (Journalistic roles, page 2)