"A compilation of articles by Malaysian academicians and public relations professionals from the public and private sectors, intended both as a text and as a survey for the interested layman. In two parts: the first deals with public relations in several types of business, in government and in some ... of its more general aspects; the second contains a history of the Institute, its goals, code, membership, and other specific features." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 1595) more