Evaluation of the East Africa and Indian Ocean Islands Beneficiary Communications Program
International Federation of Red Cross and Red Crescent Societies (IFRC) (2017), 25 pp.
"Beneficiary Communication is a program which emphasizes the use of communication equipment in passing relevant, timely and accurate lifesaving information to communities. The program supports an environment of transparency and accountability through creation of feedback mechanism. It is about providing practical, useful information at the right time, listening to people’s needs and opinions and using this information to improve the programming and operations of Partner national society (PNS), National Society (NS) and International Federation of the Red Cross and Red Crescent Societies (IFRC). Beneficiary Communication program utilizes technology like SMS, Radio, Mobile Cinema, Posters, Sound tracks, Wall painting or traditional channels like drama and community meetings to pass lifesaving information to communities.
The impacts listed in this report cannot be solely attributed to the use of beneficiary communication tools. The impact is the contribution of the tools to the realization of the results of the projects in which the tools were mainstreamed. Indeed, the results of the programs in which beneficiary communication tools was mainstreamed are the impact of the use of tools by proxy.
The levels of knowledge of the beneficiaries with regards to causes of malnutrition and prevention of diseases which are caused by unhygienic conditions such as cholera have increased tremendously. This is evident from the results obtained through the pre and post mobile cinema evaluation on the above mentioned thematic areas, from the sites where the Red Cross Societies have implemented projects aimed at addressing malnutrition and hygiene.
The activities of the beneficiary communication program were well received by the target communities in all the five countries. The communities appreciated the mobile cinema and drama perhaps due to ease of learning from audio visual or observation. The putting to practice the knowledge gained in various thematic areas is another way of determining how well the beneficiaries have received beneficiary communication activities. A random check of households by personnel in-charge of community health in Rwanda revealed that nine in ten beneficiaries put to practice the knowledge they acquired from the mobile cinema shows.
The use of audio visuals and drama in local languages in all the countries sampled has proved to be an effective way of training both literate and illiterate members of the society. This is because both illiterate and literate members of the community simply learn through listening and observation." (Executive summary)
The impacts listed in this report cannot be solely attributed to the use of beneficiary communication tools. The impact is the contribution of the tools to the realization of the results of the projects in which the tools were mainstreamed. Indeed, the results of the programs in which beneficiary communication tools was mainstreamed are the impact of the use of tools by proxy.
The levels of knowledge of the beneficiaries with regards to causes of malnutrition and prevention of diseases which are caused by unhygienic conditions such as cholera have increased tremendously. This is evident from the results obtained through the pre and post mobile cinema evaluation on the above mentioned thematic areas, from the sites where the Red Cross Societies have implemented projects aimed at addressing malnutrition and hygiene.
The activities of the beneficiary communication program were well received by the target communities in all the five countries. The communities appreciated the mobile cinema and drama perhaps due to ease of learning from audio visual or observation. The putting to practice the knowledge gained in various thematic areas is another way of determining how well the beneficiaries have received beneficiary communication activities. A random check of households by personnel in-charge of community health in Rwanda revealed that nine in ten beneficiaries put to practice the knowledge they acquired from the mobile cinema shows.
The use of audio visuals and drama in local languages in all the countries sampled has proved to be an effective way of training both literate and illiterate members of the society. This is because both illiterate and literate members of the community simply learn through listening and observation." (Executive summary)
