"Contributors discuss popular religion, popular music, comics, television, sports, photo-novels, film, festivals and carnivals, cartoons and newspapers. Most of the approaches are critical-methodological within the various disciplines of the writers, including literature, cultural anthropology, sociology, philosophy, music, mass communications and history. Two approaches in particular emerge - the cultural imperialist and the semiological - based mostly on the works of Umberto Eco." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 191)